I help organizations build communities people trust, stories people remember, and brands people want to belong to. For more than 20 years, I've helped organizations turn complicated ideas into movements people want to join.
From launching global storytelling programs to building executive brands, creator partnerships, employee advocacy programs, and community-first marketing and communication strategies, I help organizations become impossible to ignore.
Let's build something people actually care about.
About Me
I've been lucky enough to grow my career alongside the evolution of communications itself. I started in traditional PR, stumbled into the wild west of early blogging (back when a free spa day felt like hitting the big time), and never stopped chasing new ways for brands to connect with people.
That journey has taken me from corporate communications and executive thought leadership to social media strategy, employee advocacy, influencer marketing, and community building. Through every platform and every trend, one thing has stayed the same: people connect with people, not corporate messaging.
That's why I love helping organizations tell stories that feel human, build communities that matter, and create experiences people genuinely want to be part of.
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Community
Building ambassador programs, customer communities, employee advocacy and creator ecosystems.
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Executive Influence
Helping leaders become trusted voices instead of just executives.
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Communications
Content creation such as presentations, press releases, blog posts, ghostwritten articles, graphics, social media copy, video, and photography.
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Storytelling
Finding the story people actually want to hear.
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Brand Experiences
Events.
Launches.
Campaigns.
Partnerships.
Influencer activations.
What I'm Known For:
⭐ Turning complicated ideas into stories people understand
⭐ Building communities around brands
⭐ Creating executive thought leaders
⭐ Connecting the right people
⭐ Launching programs from scratch
⭐ Finding opportunities others overlook
How We Can Work Together:
⭐ Fractional Communications & Community Leadership
⭐ Executive Advisory
⭐ Brand & Community Strategy
⭐ Workshops
⭐ Speaking
Signature Work
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Signature Work |
Every project starts with a different challenge, but they all share the same goal: helping organizations build trust, create meaningful connections, and tell stories that people remember.
Eleanor Health
Building Trust Through Purpose-Driven Communications
When organizations are transforming healthcare, every message matters.
As Fractional Head of Communications for Eleanor Health, I partnered directly with executive leadership to shape the company's corporate narrative during a period of growth and expansion. Working across marketing, operations, clinical leadership, and executive teams, I developed communications strategies that reflected Eleanor's mission while navigating the complexities of behavioral health, addiction medicine, and stigma reduction.
From executive thought leadership and corporate messaging to social strategy, internal communications, and brand development, I helped build a more unified voice that connected with patients, providers, employees, partners, and the broader healthcare community. Every story was grounded in empathy, credibility, and a shared commitment to improving access to compassionate, evidence-based care.
What I led
Fractional executive communications leadership
Corporate narrative and messaging
Executive thought leadership
Brand strategy and positioning
Internal and external communications
Social media strategy
Communications infrastructure and processes
Cross-functional leadership and executive partnership
The Impact
Helped establish a more cohesive communications strategy that aligned leadership, strengthened brand consistency, and reinforced Eleanor Health's mission to transform the way addiction and mental health care are delivered.
Hazard Construction
Celebrating 100 Years of Building San Diego
A 100-year anniversary is more than a milestone. It's an opportunity to honor a legacy while introducing the next generation to a brand's story.
Working closely with Hazard Construction's leadership team, I developed the communications and celebration strategy for the company's centennial. From messaging and event planning to media outreach, creative concepts, historical storytelling, and AI-powered legacy videos, the goal was to celebrate a century of craftsmanship while positioning Hazard for its next 100 years.
The result was a campaign that honored employees, engaged the community, attracted media attention, and reminded San Diego of the company's lasting impact on the region.
What I led
Centennial brand strategy
Executive messaging
Event communications
Media relations
Historical storytelling
Creative campaign development
Maravai LifeSciences
Helping Innovative Science Reach the Right Audience
In highly regulated industries, great science doesn't always tell its own story. That's where I come in.
As a communications consultant for Maravai LifeSciences, I partnered with leadership to simplify complex scientific topics into compelling content that resonated with customers and industry stakeholders. By translating technical information into accessible narratives, I helped strengthen the company's visibility while supporting broader marketing and communications initiatives.
Whether developing executive messaging, thought leadership, or strategic content, my goal was always the same: make sophisticated science approachable without sacrificing accuracy.
What I led
Strategic communications
Scientific storytelling
Executive communications
Content strategy
Brand messaging
Illumina, Inc.
Transforming Complex Science into Stories That Inspire
Helping people understand genomics isn't easy. Helping them care about it is even harder.
During my five years at Illumina, I helped shape the company's global corporate narrative through integrated communications, social media strategy, executive thought leadership, and employee advocacy. Working across communications, marketing, HR, legal, and executive leadership, I translated highly complex science into compelling stories that connected with employees, customers, healthcare professionals, and the public.
One of my proudest accomplishments was creating Genomics for Good, a storytelling initiative that highlighted the real-world impact of genomic innovation on patients and underserved communities around the world. I also built Illumina's employee advocacy program, expanded executive visibility, and helped grow the company's Instagram community by more than 43% through authentic, purpose-driven storytelling.
What I led
Global social media strategy
Integrated communications
Executive thought leadership
Employee advocacy
Genomics for Good storytelling initiative
Corporate brand storytelling
Social content strategy
Cross-functional communications
The Impact
Helped humanize one of the world's leading genomics companies by making complex science more accessible, strengthening employee engagement, expanding executive visibility, and building deeper connections with audiences around the globe.
Cue Health
Bringing Humanity to Healthcare During a Critical Moment
When the world was looking to healthcare companies for clarity and confidence, I led Cue Health's enterprise social media strategy, partnering across communications, marketing, customer experience, recruiting, and executive leadership. My focus wasn't simply creating content. It was ensuring every story reinforced trust, reflected the brand's mission, and connected with audiences during a rapidly evolving healthcare landscape.
By aligning messaging across teams and elevating executive voices, I helped strengthen Cue's digital presence while translating complex healthcare topics into clear, accessible, and engaging stories.
What I led
Enterprise social media strategy
Executive thought leadership
Cross-functional communications
Brand storytelling
Corporate and healthcare communications
BE Innovations
Building a Brand from the Inside Out
For growing companies, communications isn't just about visibility. It's about creating clarity, alignment, and confidence.
Partnering with BE Innovations, I helped shape the company's brand narrative and communications strategy, developing messaging that reflected its vision while creating a stronger foundation for future growth. Working closely with leadership, I translated business objectives into authentic stories that connected with customers, partners, and stakeholders.
From content development to strategic communications planning, every initiative was designed to help the company communicate with greater purpose and consistency.
What I led
Brand positioning
Corporate messaging
Communications strategy
Content development
Executive partnership
What People are Saying
I’ve worked with Beth Avant at both Cue Health and Maravai Life Sciences, and she’s my go-to for smart, strategic communications, especially when it comes to social media.
If you're looking for a sharp, collaborative consultant, I can't recommend her enough.
Dawn Moskop, former manager at Cue Health and Maravai Life Sciences
“Beth is a strategic communications leader with strong critical thinking and decision-making skills. I’ve trusted her instincts and valued her follow-through on social media, corporate, and internal communications projects. She has a collaborative spirit, an outstanding work ethic, and excellent multimedia expertise. I highly recommend her for any communications role.”
Amy Cullinan, former manager at Illumina
“Beth was the glue for me when we worked together. She managed and mentored the staff and internal operations, allowing me to increase my external role as CEO of the organization. She is diligent and works with a great attitude. I would hire her again and again.”
Julia Wilson, former CEO of CommNexus
