We spend so much time measuring audiences that we sometimes forget what people are really looking for: connection. Mahjong's growing popularity offers a powerful reminder that people don't stay because of features or content - they stay because they feel like they belong.

For most of my career, marketing was about reaching people.

Today, it's about earning them.

We're living in a time when consumers are bombarded with more messages than ever before. Every scroll brings another ad. Every platform is saturated with content. AI can generate headlines, blogs, emails, and social posts in seconds. The result? More content, but less connection.